Shanté Cofield - Cutting Through the Noise to Make Your Online Business Stand Out

Our guest this week is Shanté Cofield.

Shanté is a Doctor of Physical Therapy (DPT) and the creator of The Movement Maestro, a website and social-media based platform devoted to all things human movement and mobility and a business coach who helps people discover their unique stories so they can stand out in the crowded online business landscape. 

In today’s conversation, Shanté and I talk about her two keys to good content and why it’s vital for folks to “stop watching other people’s stories and start writing their own.” Shanté defines empathic listening, shares the values that guide her life and business and we discuss when it’s appropriate for coaches to guide our clients and when it’s better to be their sidekick.

Remember - If you’re enjoying this podcast, be sure you’re subscribed, and that you’re sharing these episodes with your friends and family who would appreciate what we’re talking about on a week to week basis! Tag the show on Instagram - @essential.strength.podcast - and tag me, your friendly host - @dr.davidskolnik.dpt.

And don’t forget to check out our partners on today’s episode:

STRONG Coffee
If coffee is one of your daily essentials, do yourself a favor - check out STRONG Coffee and save 15% of every purchase with the code ESSENTIAL at checkout.

Pain Free Performance Specialist Certification
If you are a health and fitness professional who is ready to step up and take your place on the true FRONT LINE of preventative health, then you need to check out GetPPSC.com and sign up for the LvL 1 Coaching Course. use the code ESSENTIAL to save 15%.

Connect with Shanté : @themovementmaestro
Connect with David: @dr.DavidSkolnik.dpt
Connect with the Show: @essential.strength.podcast

Action plan

If you are a content creator, whether on Instagram, TikTok or any other platform, and your end goal is to convert followers to customers - my challenge to you is to be more like Shanté in one specific way:

The Challenge - use your platform and your content to move your people forward before they ever actually decide to work with you. Make your content so valuable that when people do decide to work with you - and if you make it easy for them to do so, they will - make it so valuable that they say “Your content helped me so much in my fitness journey, my business development, my self-care, it helped me so much that I just can’t wait to work with you.”

Now, I know what you’re going to say - if I give it all away fro free, why would anyone pay to work with me? Well, I posed that exact question to Shanté in today’s conversation so, you’ll just have to keep listening to find out what she had to say about it!

That’s it for this week, but make sure you tune in next week for our conversation with Danny Matranga for a conversation about the five things he wants every client to understand about training, the difference between the idea of a “best diet” vs. “best dietary practices”, what Danny sees as the biggest scam in the fitness industry and potentially bleak inevitability that we will all eventually have to prioritize our health.

Until then, we wish you STRENGTH and GOOD HEALTH.